HaHa. Don't believe everything you hear. Check out this page.

Freezing is done to kill parasites found in fish so you can eat it raw. Fish from warmer and more contaminated waters do require freezing first, or they are pumped with antibiotics during feedings.

Iceland is surrounded by the coldest, cleanest waters in the world. No parasites will ever be found in our fish. No need to freeze. No need for antibiotics.

Today. You choose your delivery day in the cart page. You can even choose a day up to 6 weeks from now!

Our fresh batch arrives every Wednesday. If you choose a delivery day between Thursday-Tuesday, your fish will always be from that preceding Wednesday's batch. Guaranteed fresh.

We are the source. Working directly with fisheries in Iceland, there are no middlemen. Our fish is skin-packed for us weekly, then arrives to us in less than 36 hours.

We do this every week, so no matter when you place your order it will ship 100% guaranteed fresh to your door!

Nope. All shipments are insulated using recycled cotton insulation and food-safe cold packs. Our materials have been 3rd party tested to withstand up to a 48-hour transit.

Live in the Los Angeles area?

You have options. If you won't be home, then choose one of our insulated boxes! We hand-deliver the exact day you choose.

That depends on when you receive it. We guarantee our fresh fish to have up to a 10-day shelf life from the time it is packed in Iceland.

You want it as fresh as possible?

Get it by Thursday or Friday every week.

Definitely. Since our fish has never been frozen, you can do so yourself. Our airtight packaging will protect the fish in the freezer for 6-12 months.

We recommend thawing your fish slowly, like overnight in the refrigerator to maintain its integrity.